Thread by Thread, Toward Something Greater
HALF A MILLION is for those who see the beauty in process - where every stitch is a step toward something greater.
Your Story...
The concept began with a single phrase: “Half a million stitches in one hoodie.” That obsession with detail, commitment to craftsmanship, and reverence for slow fashion led to this capsule - every item symbolizing the process as much as the final product.
We imagined the hands of a tailor, working endlessly, bleeding over fabric, chasing an unreachable level of perfection. These garments feel like they’ve been through something - sewn with obsession, washed with patience, and built to last through every phase of your evolution.
This drop is a tribute to the unseen labor behind greatness. While others chase clout, you chase mastery. The “Half a Million” pieces are weighty, stitched with intention, and cut to feel like armor.
You’re not buying a hoodie. You’re investing in a process.